Your Questions, Answered: “What is the best strategy for getting your marketing “foot in the door.”

Giving a sh$t about your customers is an undefeated strategy.

No amount of marketing budgets can make up for that.

That starts with knowing who they are - not what they are.

• Knowing they are 35-year-old middle managers with a college education DOES NOT MATTER.

• Knowing they are career professionals with expertise in XYZ and are looking for help because they are afraid of AI disruption MATTERS
  

You make your market fit by aligning the value you create to who you are.

Here are the steps:

• Find a few of the people you started your business to serve, and ask them two simple questions three times, “What is the real problem you have?” and “What does solving it really look like for you?” Do this at least 10 times.

• Take your notes and pull out the main points. Then run it through an AI and see what patterns it pulls out. I use Read AI for this,

• Decide which ones you can help that align with your business.

• Do some research on where they are. (If you want more about this step DM me on Linkedin, i have some frameworks I am happy to share,)

• Create your message.
  
  
  For those who have been through our lessons, use the value pyramid to create your message. For those who haven’t been through our lesson or forgot the value pyramid, come to our AMA!