Revitalizing Your Branding and Marketing for 2024

Written By Frances Méndez

We recently hosted a dynamic mini-masterclass for entrepreneurs, marketers, and business leaders looking to inject new life into their brand and marketing strategies for 2024.

Key points:

  • Planning starts with self-reflection questions, not tactical data

  • Understand your vision, business goals, capabilities

  • Analyze your market and audience, predict trends

  • Assess media channels; amplify top ones, cut ineffective ones

  • Connect channels to budgets, resources, execution capabilities

  • Differentiate between sales and revenue

  • Drop non-essential capabilities to focus resources

  • Use this planning process to guide 2024 strategy

Outline

I. Introduction

II. Framework Overview

III. Vision and Goals

IV. Market and Audience A. Market facts and predictions B. Distinguishing market vs audience

V. Media Channels A. Evaluating top and worst performers B. Connecting channels to sales and revenue C. Identifying non-performing but essential channels

VI. Capabilities and Execution A. Analyzing existing vs needed capabilities B. Resource allocation strategy C. Eliminating non-essential capabilities

VII. Bringing the Plans Together A. Vision informs goals informs plans B. Re-evaluating markets, audiences, channels C. Connecting channels, budgets, capabilities D. Differentiating sales vs revenue approaches

VIII. Conclusion and Takeaways

Frances Méndez
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