6 Tips for Startups and Entrepreneurs for 2024
Tip 1 - Hire A Creative Writing Graduate Today For AI Prompts
They will double the productivity of your CEO and CTO by creating prompts and training GPTS that increase your workflow. Prompts are about developing the narrative over a series of questions or conversations, creating a narrative to develop the research.
Stop right now and do this.
Tip 2 - SEO. Optimize It Across All Channels. It Will Pay Off Big.
No one knows the impact Chat GPT will have on Google searches. Still, I know one thing: Search has expanded from just what happens on your website to include what happens everywhere, from your website to YouTube to TikTok to Amazon; leveraging them to work together creates a massive compound effect and competitive edge. We call this Connected SEO.
Tip 3 - Go A Mile Deep In Your Expertise.
In a world of Generative AI with the basic answer to any question at our fingertips in seconds, a premium will be placed on your depth of knowledge by giving the details that Generative AI leaves out. Make your knowledge irreplaceable.
Tip 4 - Markets Will Change Quickly: Research, Test, And Optimize Constantly.
Innovation has lowered the speed of entry to a market but the competition is higher. Startups, new products, innovation, consumer sentiments, and people's problems are changing quickly. Balancing consistency and quick adaptation wins the day, everyday.
Tip 5 - Brand Governance Is Critical To Cost-Effective Marketing.
Let's be real; the funnel doesn't exist. A person's purchase journey can start at any point. Brand governance - learn about brand governance - is the secret weapon to create a continuous journey that flows, builds trust, and develops your narrative from start to conversion. We will be having a free webinar on this in a few weeks. Sign up for our newsletter to stay notified.
TIP 6 - Q3 Will Get Expensive: Be Prepared.
The upcoming elections are going to be making Q3 very expensive so build up your owned channels to offset it. In this election cycle, the marketing money being thrown around is crazy. Not just Facebook ads anymore, influencer marketing, LinkedIn, YouTube, paid search, and community platforms (like Reddit) are all becoming a media battleground.
There are two outcomes:
Prices will go up - just like around Black Friday but worse.
People will experience ad fatigue, making them pull back to trusted sources and add free areas.
To combat this, refresh and invest time in your owned media channels - verified social accounts, emails, blogs, etc. Starting late Q2 and Q3, this will pay off 10X and give you a foundation for growth in the next year when things return to normal.
Attend our Free Webinar: 6 Tips for Startups and Entrepreneurs for 2024
On Thursday February 1st, 8AM PST, we break down and provide the knowledge for you to convert the tips into action.