LEVEL11

Foundation of Marketing : A Path to Success

This course is tailored for founders, entrepreneurs, and leaders to establish a solid foundation in brand strategy and consumer experience, moving beyond just visual identity

You will learn:

- Your true value to the consumer and how to communicate it to consumers
- Marketing research and analysis so you are always informed
- Audience research and discovery so you know your core today and growth for tomorrow
- How to position your value to the audience to drive action
- Setting KPIs for brand and marketing and reports so you can make strategic decisions.

Strategies we will cover:
Brand positioning, brand marketing, consumer journeys, retention and the all-important GTM (go-to-market)

Marketing Tactics we will cover:
SEO
Paid Search
Paid Social
Influencer Marketing
Retargeting (as long as the cookie gods allow) display
and Content Marketing

Of course, we adapt to the needs of the cohort.

*This course is capped for a unique learning experience. The upcoming session kicks off February 28th - seats are limited!"

DETAILS

Starts February 28th
FEE: $1999
Timeline: Four 90-Minute Sessions (& Recordings)

+ Multiple Team Members Attend
+ Office Hours
+ Playbook & Frameworks
+ A great group environment to incorporate what you learn during this time

LEARNING OUTCOMES

This course provides a comprehensive understanding of product and marketing distinctions, aiding in identifying your audiences’ problems, needs, and wants and facilitating effective marketing engagement.

INFORMED DECISIONS

Make informed decisions about brand and marketing budgets, resources, and hires.

Consumer JOurney

Develop a consumer journey that connects peoples problems to your solution.

STRATEGIC VOICE

The knowledge and insights needed to form you brand and marketing strategies and ensure they align to your visions.

GROWTH

Instead of just throwing ideas against the wall, or not understanding your KPIs you take control of your marketing efforts and lead the growth of your company

Foundation in Analytics

Better understanding of marketing analytics to allow you to make fundamental data-driven decision-making.

QUESTIONS?

Feel free to set up a time to chat and ask any questions about the class.

WHO IS THIS FOR

Companies with a product or service

Companies that are defining their brand and how they engage with their consumers

Founders, entrepreneurs, and leaders who want to take control of their brand and marketing

Companies looking for a marketing boost

Anyone who thinks they can’t or don’t understand branding and marketing—because you can

B2B, B2C, or CPG: our approaches have proven to be acronym agnostic

A strong foundation in brand and marketing, filling in the gaps of knowledge for founders and entrepreneurs that want to empower themselves and their marketing teams. The difference between a product and marketing definition of “audience,” and their problems, needs and want.

How marketing is interrelated and core strategies.

How to understand and interpret what is happening with your marketing.

CLASS SYLLABUS

*Example of topics we may cover:

  • Marketing Landscape Overview

    • Discuss B2B, D2C, and CPG similarities and differences.

    • Provides an overview of digital marketing and basic principles.

    Market Research and Audience Understanding

    • Discuss audience vs. affinity, building customer personas, and market research techniques.

    • Highlights differences between product design and marketing and understanding customer needs and pain points.

    Branding and Positioning

    • Discuss understanding value creation and value propositions.

    • Discuss positioning startups in a competitive market.

    • Compare brand marketing vs marketing.

    • Provide channel breakdowns for B2B, D2C, CPG, and awareness.

  • Marketing Analytics Overview

    • The importance of data in marketing.

    • Tracking key marketing metrics.

    • Introduction to analytics tools.

    Customer Behavior Analysis

    • Understanding customer journey analytics.

    • Analyzing website traffic and user behavior.

    • A/B testing and experimentation.

    Social Media and Email Analytics

    • Measuring social media performance.

    • Analyzing email campaign metrics.

    SEO and SEM Analytics

    • Tracking and improving SEO efforts.

    • Analyzing PPC campaign performance.

    Data-Driven Decisions

    • Interpreting analytics data.

    • Creating a culture of data-driven decision-making.

    Marketing Automation

    • Tools for automating email campaigns and social media posts.

  • • Marketing Plan Development and Implementation

    • Setting realistic goals and budgeting for marketing activities.

    • Implementing marketing strategies through campaign management, coordination, and time management.

    • Monitoring and adjusting strategies based on performance data and learning from failures and successes.

    • Future of marketing trends and continuous learning in a rapidly evolving landscape.

    • Course review and next steps, including roadmap development, resources for ongoing learning, and benefits of automation for startups.

“The Goats of Marketing”

  • Worked with Fortune500 and Unicorns and now sharing these strategies with you

  • Our approach has generated 20 million of funding and millions of revenue

  • We've mentored over 500 startups globally

Choose your plan

One Time Payment

$1,999

One Time Payment


Monthly Option

Set up 12 Month Plan
$166.60 / Month

Custom

if LOOKING FOR 1X1 Experience, CONTACT TO DIScuss.

FAQS

 

  • Founders, entrepreneurs, and leaders within companies who want to take an active role in their marketing strategies will benefit greatly. The course is designed to empower decision-makers with the knowledge they need to guide their teams.

  • Absolutely. This course is designed to help companies with existing products refine their brand and consumer engagement strategies, ensuring that their marketing efforts align with and enhance their product offerings.

  • Our course is acronym-agnostic. The strategies and principles we teach are applicable across B2B, B2C, and CPG sectors, and have been proven effective in various industry contexts.

  • For companies preparing for market entry, this course offers valuable insights into establishing a strong brand presence and creating effective consumer engagement strategies from the start.

  • Yes, this course is perfect for you. It's designed to demystify branding and marketing, making these concepts accessible and understandable for everyone, regardless of their prior experience.

  • Yes, this course is ideal for companies at this stage. We provide tools and insights to effectively define your brand and create meaningful engagement with your consumers.

  • Yes, to ensure a quality learning experience, we maintain a limited class size. We recommend early enrollment to secure your spot.

  • Classes are highly interactive, involving workshops, group activities, and hands-on sessions. Recordings will be provided for all sessions.

  • We understand that some clients may need a more tailored approach. If you're seeking a custom solution specific to your business needs, please reach out to us. We can discuss one-on-one coaching options, tailored workshops, or other personalized learning experiences that align with your unique requirements. Contact us: HELLO@CAMINO5.com

FOUNDATION

Foundation of Marketing for Startups & Entrepreneurs: A Path to Success

Starts End of February

A group course where with your peers. you will learn key marketing principles to help move forward your business.

Includes:

  • (4) Weekly 90 minute classes (Recording provided)

  • 2 Office Hours

  • Playbooks & Frameworks

  • Peer Community

1 X 1: CUSTOM

CUSTOM: MADE FOR YOU SOLUTION

If you’re ready to start NOW and would like one-on-one solution. If this is you, contact us to discuss. We’ll set up a kick off to discuss your needs and set up your KPIs to set you up for success.

Upcoming

  • Share the Love for Your Brand & Marketing: V-Day ASK ME ANTHING

    FEB 14th 9AM PST

    AMA
    Join branding & marketing experts behind Dollar Shave Club & 100 other startups & Fortune 500s - an interactive AMA Wisdom Session this Valentine’s Day.

    RSVP

  • CREATING A FOUNDATION FOR YOUR BRAND & MARKETING: A PATH TO SUCCESS

    STARTS FEB 28th

    GROUP COURSE
    In this     4-week intensive group course, you’ll get step-by-step training on implementing core marketing strategies to drive real business results.

    LEARN MORE

  • Pitch Deck for Startups

    JOIN WAITLIST

    CLASS - Coming Soon
    This course is designed for entrepreneurs and startup teams aiming to master the art of creating compelling pitch decks, with a special focus on brand and consumer experience.

    JOIN THE WAITLIST